3 Benefits of Using A Mobile Tracking App For Managing Your Dealership

Benefits of using mobile tracking app

Consumers today are constantly on the move. The transition of mobile phones from being simple communication devices to becoming operative tools has benefited not only consumers but businesses as well.

With all the information available on a smartphone, businesses would be wise to tap into this market. The migration from computers to mobile devices has profound impacts on how businesses operate. Previously, managing your assets and your mobile workforce was a challenge. Now, tools like mobile tracking apps empower your workforce and your business.

A mobile tracking app is a great tool to future-proof your dealership. Not only is it a simple and cost-effective operational tool for your business, but it also gives you peace of mind.

Cloud-based tracking is powerful technology. It gives your dealership real-time information regarding your assets and workforce. It also keeps your data safe and minimizes the time you would normally spend on lost or forgotten assets. With all this information readily available to you on your mobile device, you save time and money.

If your business is still on the fence as to whether to employ a mobile tracking app for managing your dealership or not, consider these three benefits.

1.    Employee and asset tracking

The powerful vehicle GPS tracking technology found in a mobile tracking app provides simple and accurate up-to-the-minute information. The GPS tracking technology improves the response time of your service team.

A mobile tracking app gives your sales team the ability to immediately respond to customer inquiries. They can reserve vehicles on the lot for anyone inquiring over phone or email. They can also locate vehicles in seconds, making it an important sales tool for when a customer comes in wanting to drive a specific vehicle.

This keeps the sales process in motion and the customer behind the wheel quickly, increasing efficiency and profitability.

Having to-the-minute location data also means your service teams in the field can provide better customer service. The powerful GPS tracking allows service vehicles to respond quicker to customers needing vehicle assistance. And with its cloud-based servers, there is no human input necessary, making data acquisition 100% accurate.

2.    Increase Company ROI

Being able to immediately service the needs of your customer base means you gain a better bottom line.

By being able to maximize your company’s response time both in the sales and service departments, your dealership can increase its profitability.

Returns on investment from a mobile tracking app can be accrued to the time saved recording time sheets and manually enter customer invoices. The improved response times of your service vehicles mean they can operate in the field for longer hours. This also means more customers become satisfied with your service, leading to potential future sales.

But the most important aspect of a mobile tracking app is that it is simple and easy to use. Its simple setup reduces the downtime necessary to train your staff to use its many features. It also eliminates the need for cumbersome systems like barcode or RFID technology.

3.    Increases dealership security

Among a dealership’s many concerns, two are vehicle theft and inventory management. Indeed, the more claims a dealer has to make to an insurance company, the higher its rates become.

A mobile tracking app will eliminate the need for write-offs for theft. Your insurance payouts will be reduced and your dealership can negotiate for lower insurance rates. Banks and financial companies will also provide better rates for consumers when a GPS tracker is in their vehicle.

The tracking technology in a mobile app is accurate to within meters of the asset. Regardless of whether the asset is fixed or in transit, your mobile tracking app will provide real-time data. Your dealership can then keep accurate data of checked-out keys, the location of every vehicle, or any other automotive asset on your lot.

You can also set up mobile tracking apps to inform you via texts or email alerts, eliminating missing assets. This allows you to manage all your physical assets even after business hours, giving you complete peace of mind.

The mobile revolution has transformed how we use everyday technology. As a dealership, the advancements in technology mean greater success for your business. Tools like mobile tracking apps are investments in your assets and workforce. They not only improve your processes but also make the job of managing a dealership much easier. Your work efficiency substantially improves your bottom line.


Oliver Threlfall is the CEO of TechLoc, a provider of innovative assets and workforce management technology. TechLoc asset tracking and business systems now has three international offices in the US, Canada and Australia. Oliver also founded Steamatic Australia, a leading cleaning, and restoration firm servicing Australian businesses and families.